Hrithik Roshan is set to partially monetise his investment in fitness and lifestyle platform Cult. fit by selling 6.33 lakh equity shares through the company’s proposed initial public offering (IPO).According to Cult. fit’s Draft Red Herring Prospectus (DRHP) filed with the Securities and Exchange Board of India (Sebi), Hrithik, who has been associated with the company as both an early investor and brand ambassador, will offload 6,33,824 equity shares under the offer-for-sale (OFS) component of the IPO.
Hrithik to retain majority of his stake
Despite the stake sale, Hrithik will continue to remain a shareholder in the company.The DRHP states that the actor currently owns 19.01 lakh equity shares, representing around 0.20 percent of Cult. fit’s pre-offer share capital. After selling 6.33 lakh shares, he will retain the remaining shares, subject to the final offer structure.Since the company has not yet announced the IPO’s price band, the value of Hrithik’s proposed share sale is not known.
Cult. fit plans Rs 950 crore fresh issue
Cult. fit’s IPO comprises a fresh issue of equity shares worth up to Rs 950 crore, along with an offer-for-sale of up to 17.86 crore equity shares by existing shareholders, including Hrithik Roshan and several early investors.The company may also undertake a pre-IPO placement of up to Rs 190 crore before the issue opens. If completed, the size of the fresh issue will be reduced accordingly.The IPO dates, price band and lot size are yet to be announced.
What the company plans to do with the funds
Cult. fit said the proceeds from the fresh issue will be used to repay certain borrowings, expand its fitness centre network, invest in its subsidiary Cultsport Pvt Ltd to open new exclusive brand outlets, meet lease-related expenses, strengthen brand marketing initiatives and support general corporate purposes.It is important to note that Hrithik’s share sale falls under the offer-for-sale portion of the IPO. The proceeds from these shares will go directly to the selling shareholders and not to the company.
Hrithik Roshan’s long association with Cult. fit
Hrithik Roshan has been associated with Cult. fit for several years, not only as an investor but also as one of the company’s most recognisable brand ambassadors. His participation in the IPO reflects a partial monetisation of his investment rather than a complete exit from the company.Apart from Hrithik, the offer-for-sale also includes stakes being sold by existing shareholders such as MacRitchie Investments, Tata Digital, Fitness First Luxembourg, Chiratae Trust, Accel India and company founders Mukesh Bansal and Bruno Eduard Raschle.According to the DRHP, Cult. fit operated 708 fitness centres across 77 cities as of March 31, 2026. The company reported Rs 1,720.61 crore in revenue from operations in FY26, a 36.26 percent increase over the previous financial year, with nearly 70 percent of its revenue coming from its fitness services business.The company is now awaiting Sebi’s approval before announcing the IPO dates, issue price and other offer details.
